Crypto & DeFi ABC

An airdrop is a form of crypto-marketing whereby a project distributes its tokens to large numbers of users for free, as a way to promote the project and increase its visibility. As a new user, this quickly puts your skin in the game of the project’s tokenomics, ecosystem, and price action engages your continued attention. The tokens are usually sent to the users’ wallets, and the users are often incentivised to perform a specific action, such as holding the token for staking or more airdrops, following the project on social media, or referring others to the project, in order to receive the airdrop and other incentives from its ecosystem.

Airdrops are a way for crypto projects to quickly, cost effectively, and efficiently increase their user base and attract attention to their platform. They are also used as a way to reward existing holders of a certain token and to create a sense of community around the project and growing its ecosystem.